Posted by Nicole.
Oct
29
Posted by Nicole.
okay. forgive me if this post comes off as slightly rant-y, but i have a lot to say and i think it might just spew out.
here goes nothing:
what’s the deal with companies being so stubborn? now, before you write me off as another twenty-something griping about who knows what without anything to back it up, keep reading.
i understand the generational gap between, say, myself… and most organizations out there. the majority of firms are owned/run/managed by folks that aren’t twenty-somethings, that aren’t …
Oct
26
Posted by Nicole.
my most sincere apologies for the little lag since my last post, i have two reasons:
i have spent quite a bit of time on purchasing (okay, and figuring out how to purchase/publish) www.woley.net (the new home of this blog) and playing with the design of my blog.
i’ve been suffering from a mild case of blogger’s blockanyhow. onto topics of more relevance (i hope). i have become a big fan of twitter. i assume that the majority of my readers are already familiar …
Oct
21
Posted by Nicole.
“Yes, digital media is playing a part in national elections. But while both candidates are using technology, neither is using digital media to their full advantage: to engage voters in two-way conversation. Neither Democrats nor Republicans are speaking with voters. Instead, they’re talking to voters.” (shannon delaney, to win, candidates need to go digital)
what was it that i said the other day? oh yeah, consumers expect conversation and interaction… and bam, here’s another example. this shannon delaney’s got the right idea. political campaigns …
Oct
16
Posted by Nicole.
saw this quote on EB’s blog and felt inspired…
“Consumers are in the midst of a conversation that isn’t ours. The race is on to grow ears to learn what they are saying.” —John Hayes CMO, American Express
it reminded me of my last post, and the statistics i saw that proved that my generation (and beyond) expects interaction. marketing has always been about relationships, but it’s evolved (and is ever-evolving, thanks to our pal the internet) into being all about conversation and …
Oct
15
Posted by Nicole.
the internet is an integral piece of the puzzle for any brand. period.
check out the most recent post on viget’s marketing blog, engage. brilliant… and so true. the “coveted 18-34 demographic” that mary referred to in her recommendation has been proven to expect companies to interact with them via social media platforms.
my question is, why are most companies overlooking this completely!? us “young bucks” want, need, and crave the internet. we live on the internet. we are constantly logged into aim or google …