you’re getting tired of me starting blog posts off with apologies?

good. i am too. i promise this will be the last time i suck at updating – it’s just that life’s gotten a little crazy, i’ve been a little down, and i’ve been looking for a new job… lots going on.

so let’s get down to business.  as usual, i’ve got a few things to gripe about, but i’m going to start with the issues i’ve got with the holiday inn “rebrand”.

it looks as though holiday inn has sent that script we all know so well to the circular file.  i can’t particularly blame them, much like econo lodge, holiday inn’s image was a wee bit stuck in the 80s.

their new logo? imho, not nearly new enough.  holiday inn spent $1 billion on this rebrand.  their intention is to join the rest of us in the 21st century and give both their image and their brick-and-mortar properties a more contemporary feel.  valiant efforts, holiday inn.  great intentions, but i’m sorry – i’m just not impressed.  maybe i’m just a stickler that’s impossible to please (i don’t think that’s entirely true), but i feel like if you’re paying that much money, you should probably come out with something stellar… at least for your logo.

this new logo is boring… and i feel like it looks like i could have made it myself using word art.  i feel a little bad being such a negative nancy, there are good things about their relaunch… like the fact that their top priority is to improve service, decor, and overall quality.

basically, i just think their logo could have used a little more love and attention.  it’s a little boring to me, and i feel like companies today need to be more streamlined and to-the-point, rather than change it a little teeny bit and hope it works.  for $1 billion, i’d probably completely change the logo, publicize the guts out of the rebrand, talk up the improvements in service and quality, and unveil something amazing; streamlined, simple and elegant.

the new logo is way too much like the old logo, and i don’t think it’s going to change consumers’ perceptions of the brand enough to draw them in and give the new service, decor, and overall quality improvements a chance.
there’s my two cents.